Interactive shopping is a major component, said Paul Daurio, show producer for the destination. For instance, the Ollivanders wand shop will replicate Ms. Rowling’s storyline: the wand chooses the wizard instead of the other way around. Other stores will offer unique Potter merchandise that is unavailable elsewhere, like extendable ears.
The castle itself will be about 150-feet tall but will appear to tower some 600 feet in the air because of architectural and filmmaking tricks, Mr. Daurio said. Overall, the park will resemble Hogsmeade, Ms. Rowling’s all-wizard village.
Wizarding World is already receiving rave reviews from at least one contingent: the actors from the films. Tom Felton, who plays Harry’s towheaded nemesis Draco Malfoy, has visited the property twice, once when construction was just getting started and again in recent days.
“We always say on set, ‘If this place was real, it would be absolutely fantastic,’ ” he said in a telephone interview. “To actually walk into this world and be able to touch it and taste it and smell it — well, it’s just going to be fantastic.”
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